OnLine
Campaign Management
You're OnLine - but how are you performing? There are a
number of techniques that can get your products to the the head of
search listings. At
Meridian Digital Marketing we believe this only begins an
effective online strategy. We enable our clients to capture and
maintain preferred positions, while we perform ongoing management and
analysis to assure key business objectives are met.
We utilize many different methods to place the
KeyWords for our client's products and services at the top of search
listings - in front of those who are shopping. Then, we manage the
on-line campaign just as if we are spending our own money. What
kind of traffic is being produced? How much does this cost?
Do they buy? Do these become actionable leads for the sales
team? What other methods will be more effective?
Meridian Digital Marketing continually monitors the
OnLine Marketing program and KeyWords across the various
search engines. This is carefully assessed for cost, for
performance, and for budget. We use tracking code to evaluate
the "behavior" of Visitors, and to determine whether they are
converting or buying. The focus is not on how much traffic a
client can generate - it is towards customer acquisition and revenue
growth.
Each month the client receives a
"Performance Report" detailing the
OnLine Marketing program. All of the activity is rolled
up into a single report. The client can easily view the
KeyWords, number of searches, the Click-Through-Rate (CTR), individual
and aggregate costs, as well as conversion rates. Plus, we
perform continual analysis and provide sound recommendations towards
increasing the efficiency and performance of
OnLine Marketing.
►
Next -
Message Marketing
An Integrated
Process for Web Marketing
Deliver
precision messaging to a discerning audience with Message Marketing.
We can help by developing and delivering focused messaging about your
products and services where it matters most - to those who are
looking.
more..
Our patent
pending technology, VisitorTrack™, integrates Lead
Capture and Business Intelligence into a single set of powerful
selling tools. Now you can identify and communicate with those
invisible web visitors for "Just in Time" selling.
more..
Harness VisitorTrack's
capabilities to identify and categorize potential buyers with additional
tactics deployed in a highly targeted manner through
Database Marketing services.
more..
